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McCalmont Woods is a real estate agency set up in 2008 and asked Forge to provide them with an identity. The identity had to reflect the company’s professionalism and therefore appeal to the company’s target market – blue chip clients. With this in mind, we chose a deep, rich blue colour combined with white text.

For additional effect, the white and blue could be reversed, as seen on the business cards. The box shape in the identity is simple but effective, and reflective of the real estate business, with it being reminiscent of a building’s outline.

The final outcome was an identity that was smart, evocative, and, most importantly, professional.
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