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The massage centre run by Fran Kehoe, describes itself as ‘West London’s one stop shop for massage’, offering a variety of massages from relaxation and deep tissue massages, to reflexology techniques. As with many newly established companies, The Massage Centre required an identity.

Many companies offering similar services to The Massage Centre choose stereotypically ‘relaxing’ colours for their identity, such as blues, purples and greens. We wanted The Massage Centre to stand out, so selected a bright green-yellow shade, which evoked a sense of invigoration and energy. The identity was simple but memorable – four m’s in the shape of a diamond. The m shape was reminiscent of a hand, reinforcing the idea of massage.

The final result was an identity that was instantly recognisable and a world away from their competitors.
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