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Millionaire Mum is a new company that wants to inspire ordinary mums to achieve something extraordinary. They needed an identity that would capture the essence of the company – something fresh and unique that also had a sense of being energetic and organised.

To reflect this, we chose a vibrant shade of green that was certainly attention grabbing and different to any of Millionaire Mum’s potential competitors.

By making the word ‘mum’ stand out, it ensured that mums would recognise themselves as the target market and help them be drawn to the company. A book to generate interest in the company is in the offing.
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